SEO & Digital Marketing Training in Cochin

Learn from an insightful expert in the field of Information Technology

SEO Training Cochin

SEO Training from the experts.

Aspensoft Technologies provides expert SEO training in Cochin & Digital Marketing courses offering practical exposure on live projects in SEO as well as Digital Marketing. You can learn from an expert which is rich in experience and we can assure you the best in class training that will surely give you an edge in the field of Digital Marketing. We are different from other training institutes as we don’t just give you theoretical knowledge but tech through experiments and live client projects. That will give you the needed exposure to know what it’s like to handle a live Digital Marketing project.

Course Duration: 1 Month Regular Training
Course Fee: Rs 17,500/-
Batch Commencement Date: 8th October 2017
Phone: 9947391218
Training Venue: Elamkulam

Course Sessions and Coverage

Session 1 : On-page Optimization

What is On-page Optimization
Keyword Research with Google Keyword Planner
How to select Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags – Description, Keywords, Author, Country, Robots
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.txt file use and creation
HTML Sitemap creation
XML Site Map Creation
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
Why is Alexa Rank Important?
Alexa Integration

Session 2 : Off Page Optimization

What is Off-page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to increase Page Rank?
Search Engine Submissions
What is Content Writing?
Directory Submissions
Article writing and submissions
Press Release writing and submissions
Blog posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Link Exchange (one way, two way and three way)

Session 3 : Basics of Algorithm Changes

What is Search Engine Algorithms?
How Algorithms Work?
Why Search Engine need to update its Algorithm?
Search Engine Penalties and Recoveries.
Why Search Engine Penalize a website?

Session 4 : Advanced

What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?

What You Will Learn:

Introduction to search engine optimization (SEO).
How to research and select appropriate keywords to target.
How to successfully integrate search keywords within your web site copy.
How to optimize each page of your web site step-by-step.
How to create effective Page Title Tags.
How to create an effective and optimized META Description Tag.
How to create an effective and optimized META Keywords Tag.
Overview of various important search engines and directories.
How to submit your site to important search directories.
How to submit your site to crawler-based search engines.
An overview of what search engines consider to be “spam”.
Web design elements to avoid ensuring your site is search engine compatible.
How to monitor your search rankings and site traffic.

Who Should Take This SEO Course?

Marketing executives entrusted with the responsibility of promoting their company’s web sites or clients’ web sites.
Small business owners wanting to learn how to promote their web sites on the search engines. Owners of e-commerce sites that want to increase their site’s visitor to customer conversion ratios. Web site designers wanting to offer search engine marketing services to their clients.
Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
Webmasters intended to increase traffic of their web sites via search engines.
Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.