Digital Marketing Archives | Aspensoft Technologies

What is Digital Marketing? Understanding Its Key Elements

In today’s digital-first world, businesses of all sizes are turning to digital marketing to reach and engage their audiences effectively. But what exactly is digital marketing? In simple terms, digital marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services to consumers and businesses. Unlike traditional marketing, which relies on print, television, and radio, digital marketing leverages the internet and electronic devices to connect with potential customers. Why Digital Marketing Matters? The rise of smartphones, social media, and search engines has transformed the way consumers access information and make purchasing decisions. With our Digital Marketing Service in Kerala, businesses can effectively reach their audience where they spend most of their time—online. This approach enables highly targeted, measurable, and interactive campaigns, making it a smart and cost-effective solution for marketing in today’s digital age. Key Elements of Digital Marketing Search Engine Optimization (SEO)SEO is the practice of optimizing a website to rank higher on search engine results pages (SERPs) for specific keywords. It involves both on-page factors (like content quality and keyword usage) and off-page factors (like backlinks). The goal is to drive organic (unpaid) traffic to a website by making it more visible to users searching for relevant information. Content MarketingContent marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This includes blog posts, videos, infographics, eBooks, and more. Effective content marketing builds trust and authority while guiding users through the buyer’s journey. Social Media Marketing (SMM)Social media marketing uses platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, engage with followers, and drive website traffic. It allows businesses to create a community around their brand and interact directly with customers in real-time. Pay-Per-Click Advertising (PPC)PPC is a model of internet marketing where advertisers pay a fee each time their ad is clicked. Google Ads is the most popular PPC platform, allowing businesses to appear at the top of search results for targeted keywords. PPC offers immediate visibility and can be a great way to drive traffic and conversions quickly. Email MarketingEmail marketing remains one of the most effective digital marketing strategies. It involves sending targeted messages to a list of subscribers to promote products, share news, or build relationships. Personalization, automation, and analytics are key to successful email campaigns. Affiliate MarketingThis performance-based strategy involves partnering with other individuals or companies (affiliates) to promote your products or services. Affiliates earn a commission for each sale or lead generated through their marketing efforts. Influencer MarketingCollaborating with influencers—individuals with a strong online following—can help brands reach new audiences and build trust through authentic promotion. It’s particularly effective on platforms like Instagram and YouTube. Web AnalyticsAnalytics tools help track and measure the performance of digital marketing campaigns. By analyzing data such as traffic sources, user behavior, and conversion rates, marketers can optimize their strategies for better results. Final Thoughts Digital marketing is not just a trend—it’s a necessity in today’s competitive marketplace. By understanding and integrating its various elements, businesses can create a comprehensive strategy that not only reaches their audience but also delivers measurable results. Whether you’re a startup or an established brand, leveraging digital marketing can drive growth and success in the digital age.

Local SEO for Small Businesses: A Complete Guide to Understanding and Implementation

Local SEO for Small Businesses 1. For Local SEO Optimize Your Google My Business Profile Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. Here’s how to optimize your GMB profile: Claim Your Listing: If you haven’t already, claim your business listing on Google My Business. Complete Your Profile: Fill out all the information, including your business name, address, phone number, website, and business hours. Add Photos: Upload high-quality photos of your business, products, and services. Collect Reviews: Encourage satisfied customers to leave positive reviews. Respond to reviews to show that you value customer feedback. Update Regularly: Keep your information up to date, especially if there are changes to your business hours or contact details. 2. Ensure NAP Consistency NAP stands for Name, Address, and Phone number. Consistency in your NAP information across all online platforms is crucial for local SEO. Ensure that your business’s NAP details are identical on your website, GMB profile, social media accounts, and online directories. 3. Optimize for Local Keywords Keyword optimization is a fundamental aspect of SEO. For local SEO, focus on local keywords that include your city or region. Here’s how to do it: Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant local keywords. Include Keywords in Key Places: Incorporate these keywords naturally into your website’s meta titles, meta descriptions, headers, and content. Create Location-Specific Pages: If you serve multiple locations, create separate pages for each location with unique content optimized for local keywords. 4. Build Local Citations Local citations are online mentions of your business’s NAP details. They help search engines verify your business’s existence and credibility. Here’s how to build local citations: Submit to Local Directories: List your business in local online directories such as Yelp, Yellow Pages, and local Chamber of Commerce websites. Ensure Consistency: Make sure your NAP details are consistent across all citations. Seek Niche Directories: Find directories specific to your industry and submit your business. 5. Leverage Online Reviews Online reviews play a significant role in local SEO. Positive reviews not only improve your business’s reputation but also boost your local search rankings. Here’s how to leverage reviews: Ask for Reviews: Politely ask your customers to leave reviews on Google, Yelp, and other review platforms. Respond to Reviews: Engage with reviewers by responding to their feedback, whether positive or negative. Show appreciation for positive reviews and address any concerns raised in negative reviews. Highlight Reviews: Showcase positive reviews on your website and social media profiles. 6. Optimize Your Website for Local SEO Your website should be optimized for local SEO to improve its chances of ranking in local search results. Here are some tips: Mobile-Friendly Design: Ensure your website is mobile-friendly, as many local searches are performed on mobile devices. Fast Loading Speed: Improve your website’s loading speed to enhance user experience and reduce bounce rates. Local Content: Create content that resonates with your local audience. This can include blog posts about local events, news, and community involvement. Local Schema Markup: Implement schema markup to help search engines understand your business’s location and services better. 7. Engage on Social Media Social media can significantly impact your local SEO efforts. Here’s how to use social media effectively: Optimize Profiles: Ensure your social media profiles are complete with your business’s NAP details. Post Regularly: Share updates, promotions, and local events to engage with your local audience. Use Local Hashtags: Incorporate local hashtags in your posts to increase visibility among local users. Encourage Check-Ins: Motivate customers to check in at your location, which can enhance your visibility on social media platforms. Conclusion Implementing local SEO for business is essential for small businesses looking to attract more local customers and increase their online visibility. By optimizing your Google My Business profile, ensuring NAP consistency, targeting local keywords, building local citations, leveraging reviews, optimizing your website, and engaging on social media, you can effectively improve your local SEO efforts. Investing time and resources into local SEO can yield significant returns in terms of increased traffic, better conversion rates, and enhanced brand recognition in your local market. Start implementing these strategies today to give your small business the competitive edge it needs to succeed.

Optimizing for Voice Search: A Complete Guide for SEO Success

In a world where technology continually evolves, a seismic shift is underway in how we search for information: the rise of voice search. Picture this – asking a question aloud and receiving an instant, spoken response. It’s a trend swiftly gaining momentum, reshaping the digital landscape as we know it. Statistics reveal a staggering surge in the use of voice assistants, with a notable increase in their integration into our daily lives. But why does this matter? Beyond mere convenience, understanding the importance of optimizing for voice search is now crucial for anyone navigating the realm of Search Engine Optimization (SEO). Join me as we delve into this transformative phenomenon, uncovering its significance and unlocking the keys to effective voice search optimization. Voice search, an innovative technology, revolutionizes the way users seek information online. Unlike traditional text-based searches, where typing queries into search engines is the norm, voice search involves verbalizing questions or commands to voice-enabled devices. This transformation hinges on Natural Language Processing (NLP) and speech recognition technologies, allowing users to articulate queries conversationally. This shift alters the search landscape significantly by emphasizing longer, more conversational queries compared to the succinct, keyword-driven inputs of text-based searches. Furthermore, while text-based searches typically rely on truncated phrases, voice search accommodates more natural language patterns, reflecting the way individuals naturally speak. Understanding Voice Search Voice search isn’t confined to a single device or platform; its presence permeates various facets of modern technology. Smartphones, home assistants like Amazon’s Alexa, Google Home, and even in-car systems have integrated voice search functionalities. Additionally, these features extend to popular platforms such as Google, Apple’s Siri, and Microsoft’s Cortana, fostering an ecosystem where users seamlessly navigate their digital interactions using voice commands. Aspensoft Technologies, the best SEO Company in Kerala, will assist you in building a strong online presence, get ready for consistent growth for your business with us. This ubiquity across devices and platforms underscores the pervasive nature of voice search, embedding it firmly into the fabric of our everyday lives. User behavior in voice search mirrors a more conversational and intuitive approach. Rather than succinct keywords, users tend to phrase their queries in a more natural language, often posing complete questions or speaking in longer sentences. This behavior stems from the ease of speaking compared to typing, encouraging users to seek information as if they were conversing with another person. Additionally, voice search often caters to immediate needs, fostering a sense of urgency in the queries made. Users rely on voice search for hands-free and immediate access to information, transforming how they interact with technology and consume content. Subscribe to our Blog Newsletter Why Voice Search Matters for SEO Voice search reshapes SEO strategies by prioritizing concise, direct answers to user queries. Unlike text-based searches, voice search often provides a single, precise response, making optimization for this format crucial for higher visibility. Understanding user intent becomes key; tailoring content to anticipate common questions and provide succinct yet comprehensive answers enhances relevance in voice search results. Local SEO and mobile optimization play pivotal roles in voice search. As many queries are location-based or action-oriented, focusing on local SEO boosts visibility for nearby solutions. Given that a significant portion of voice searches originate from mobile devices, ensuring mobile-friendly websites further amplifies the impact of voice search on SEO, emphasizing the need for responsive design to adapt to evolving search behaviors. Strategies for Voice Search Optimization Voice search optimization hinges on several key strategies tailored to the nuances of conversational queries. Here are the key elements one needs to strategize for when it comes to voice search optimization. Long-tail Keywords: Optimizing for conversational, long-tail keywords involves understanding user intent and crafting content that reflects natural language queries. Embrace phrases and questions users are likely to voice, focusing on how they articulate their needs conversationally. Conduct thorough research to identify specific long-tail keywords that align with anticipated user queries, incorporating them seamlessly into your content. Prioritize addressing specific problems or providing detailed answers, mirroring the way users seek information through spoken interactions. By tailoring content to match these longer, more nuanced queries, you increase the chances of being the preferred voice search result. Featured Snippets Securing featured snippets holds immense importance in the realm of voice search as these concise, highlighted responses often serve as the spoken answers to user queries. Given that voice assistants frequently pull information from these snippets to provide immediate responses, being featured enhances visibility and credibility. By structuring content to target featured snippets—answering common questions directly and succinctly—you significantly increase the likelihood of becoming the top voice search result, positioning your content as the go-to source for voice-enabled devices seeking quick, informative responses. FAQ Schema Markup Utilizing schema markup, particularly the FAQ schema, for frequently asked questions (FAQs) is a powerful strategy for voice search optimization. By implementing structured data in your content, you provide search engines with clear, organized information about your FAQs, making it easier for them to understand and potentially feature your content in voice search results. Incorporating FAQ schema markup involves marking up individual questions and their respective answers, structuring them in a way that search engines can readily identify and present to users through voice assistants. This markup enhances the likelihood of your content being selected as the spoken response to user queries, significantly boosting visibility in voice search results. Natural Language Processing (NLP) Incorporating natural language into content for voice search optimization involves crafting content that mirrors how people naturally speak. This means focusing on conversational, human-like language rather than rigid, keyword-driven text. To optimize for voice search, aim to understand user intent and address queries using complete sentences or questions that users are likely to voice. Tailoring content to match these conversational patterns not only aligns with the way people interact with voice assistants but also increases the chances of your content being selected as the preferred spoken response for voice search queries. By embracing natural language in your content, you enhance its compatibility with voice

Mastering Google Search Ads: 5 Expert Tips for Optimization

In today’s digital landscape, harnessing the power of Google Search Ads is crucial for businesses aiming to stand out. To ensure your campaigns reach their full potential, optimization is key. Here are five actionable tips to optimize your Google Search Ads performance. Section 1: Understanding Keywords for Precision Targeting Keywords form the backbone of Search Ads. Conduct thorough keyword research using tools like Google Keyword Planner. Focus on relevance, search volume, and user intent. Utilize long-tail keywords for specificity, tapping into niche markets while reducing competition. Section 2: Compelling Ad Copy that Converts Craft ad copy that grabs attention and entices clicks. Use active voice and compelling CTAs (Call to Actions). Highlight unique selling propositions and benefits. Test variations to understand what resonates best with your audience. Get a Google Ads Strategy worked out for your business with our Google PPC Service. Section 3: Strategic Ad Extensions for Enhanced Visibility Leverage ad extensions to provide additional information and increase ad visibility. Include Sitelink Extensions to direct users to specific pages, Callout Extensions to highlight offerings and Structured Snippet Extensions for showcasing different product categories or services. Section 4: Optimal Bid Management for Cost Efficiency Implement smart bidding strategies. Whether it’s manual CPC, automated bidding, or target CPA, regularly monitor and adjust bids to align with campaign objectives. Analyze data to identify high-performing keywords and allocate budgets accordingly. Section 5: Continuous Testing and Analysis for Ongoing Improvement Never stop testing. A/B test different elements of your ads—headlines, descriptions, keywords, and landing pages. Monitor metrics like click-through rates (CTR), conversion rates, and quality scores. Analyze the data to refine your strategies continually. Final Thoughts By implementing these five expert tips you can elevate Your Google Search Ads Strategy and you’ll transform your Google Search Ads into powerful tools that drive traffic, conversions, and business growth. Optimization isn’t a one-time task; it’s an ongoing process that demands vigilance and adaptability.

6 ways to create backlinks for your website in 2023

Creating backlinks is a crucial aspect of search engine optimization (SEO) and helps increase the visibility and credibility of your website. As one of the top providers of SEO Services in Kerala, we dive into understanding the many ways to create backlinks in 2023, and here are six of the most effective methods to consider. Guest blogging: One of the best ways to create high-quality backlinks is to write and publish articles on other websites. Reach out to websites in your niche or industry and offer to write a guest post. In return, you can include a link back to your website in your author bio or within the body of the article. Content marketing: Creating high-quality, informative, and engaging content is one of the best ways to attract backlinks. People will naturally want to link to content that they find useful, and you can promote it through social media and other channels. Broken link building: This is a process where you find broken links on other websites and offer to replace them with a link to your own content. This is a great way to build relationships with other websites while also creating valuable backlinks. Infographic creation: Infographics are a visual representation of information and can be a great way to attract backlinks. You can create an infographic that is relevant to your niche or industry and then promote it on social media and other websites. Social media marketing: Social media is a powerful tool for promoting your website and creating backlinks. By sharing your content on social media and engaging with your followers, you can drive traffic to your website and encourage others to link back to your content. Directory submissions: Submitting your website to directories can also help create backlinks. There are many directories available that you can submit your website to, such as DMOZ, Yahoo! Directory and Best of the Web. When creating backlinks, it’s important to focus on quality over quantity. Google and other search engines value high-quality backlinks from reputable websites over low-quality links from spammy websites. Final Thoughts: Creating backlinks is a vital aspect of SEO, and there are many ways to do so in 2023. By guest blogging, content marketing, broken link building, infographic creation, social media marketing, and directory submissions, you can create high-quality backlinks that will help improve the visibility and credibility of your website.

5 key Search Engine Optimisation strategies that will work in 2023

Search Engine Optimization (SEO) is a critical aspect of digital marketing that helps websites rank higher in search engine results pages (SERPs) and attract more organic traffic. With the ever-evolving search engine algorithms and the increasing use of mobile devices, it’s crucial to keep up with the latest SEO trends to stay ahead of the competition. As one of the leading digital marketing companies providing Search Engine Optimization Services in Kerala, we have come up with five key SEO strategies that are likely to work in 2023. Quality Content The quality and relevance of your content will remain a crucial factor in determining your website’s search engine ranking in 2023. This means that you need to create content that is well-researched, informative, engaging and relevant to your target audience. Moreover, you should aim to make your content as comprehensive and in-depth as possible, as search engines now prefer longer pieces of content. By providing value to your target audience, you increase the likelihood of them sharing your content and creating backlinks, which will positively impact your search engine ranking. Mobile-First Optimization In 2023, more people will be using mobile devices to search the web, and this trend is only set to continue. As a result, it’s crucial to have a website that is optimized for mobile devices. A mobile-friendly website will provide a better user experience, which is critical in keeping visitors on your site and reducing bounce rates. A mobile-friendly website will also help you rank higher in mobile search engine results, which is increasingly important as mobile devices become the primary means of accessing the internet. Voice Search Optimization Voice search is becoming increasingly popular, with more people using voice-activated devices such as Amazon Alexa, Google Home, and Apple Siri to search the web. To optimize your website for voice search, you need to ensure that your content is easy to understand and that it answers common questions in a conversational tone. You should also focus on using long-tail keywords that match the natural language used in voice searches. Technical SEO In 2023, it will be important to have a website with a good technical foundation to rank well in search engine results. This means that you need to have a website with fast loading times, a crawlable structure, and a secure SSL certificate. Fast loading times are crucial for providing a good user experience and reducing bounce rates. A crawlable structure makes it easier for search engines to index your website and understand its content. A secure SSL certificate is critical in ensuring that your website is safe and secure for visitors. Backlink Building Backlinks continue to be an important factor in determining a website’s search engine ranking. Backlinks act as a vote of confidence from other websites and indicate to search engines that your website is a credible and authoritative source of information. To build high-quality backlinks, you need to create content that is worth linking to and promote it through various channels, including social media, email marketing, and guest blogging. It’s also important to avoid using black hat SEO tactics, such as buying backlinks, as these can harm your search engine ranking. Final Thoughts: These are five key SEO strategies that are likely to work in 2023. By focusing on quality content, mobile-first optimization, voice search optimization, technical SEO, and backlink building, you can improve your website’s search engine ranking and attract more organic traffic. Remember to keep an eye on the latest SEO trends and adjust your strategies accordingly, as search engine algorithms continue to evolve.

Key tips to create a landing page that converts.

A Landing page is to be considered as a window to your company and your products or services. As the name suggests it’s the place where your customers land while searching or when an advertisement is shown. Hence by far, your landing page has to be to the point and aptly reflect what your company provides to your customer. If your landing page shows up content that is nowhere related to your audience requirement then surely you are either targetting the wrong audience or your landing page is not created to serve the right ones. It is not enough to have just a landing page but necessary to have one that is great looking yet simple. The quality of your landing page is a very vital factor to access the effectiveness of your advertisement that will contribute to the conversion rates and also in reducing your Per Click costs. Sure you might be wondering what Conversion Rate is all about. To give you a quick understanding of conversion rate, it is the number of conversions divided by the number of visitors. This means how many visitors have been converted to become customers of your business. So what’s most important is your landing page should be of good quality score that will help in better conversion rates. Let us take a look at some of the fundamental core areas while creating your landing page that will be of high value to your business. But before that, you need to know why a landing page is required for Digital Marketing. Landing pages are your digital marketing secret weapon and I am sure none will have known it until you get a hold of implementing digital marketing in your business. It is the most important piece of your digital marketing efforts and will help in generating a good number of leads. One has to remember that there is an intricate difference between a landing page and your website. As a website will have more than a single page with content projecting who you are or your business is, landing pages can be with more specificities and targeting to a limited set of audiences. Hence it’s important to first create a buyer persona to figure out who your landing page is intended to attract. There is no single formula that works while creating a landing page but one can always keep in mind a few very core tips that will help in creating a more personalized and unique landing page that acts as a magnet. It would be worthwhile if you can follow the steps below that will grow your business converting visitors into clicks and finally into your customers. Simple and neat design : There are so many options in the form of either themes or templates that can be used for creating your landing page. It is always wise to choose a landing page design that is simple, clear, and also has well-organized content flow and navigation. If your content is easy to be followed and arranged then it is very easy to communicate your business to your prospect. Never let your customers feel bored while reading through your landing page as it won’t take even a second for the visitor to leave the page if you fail to entice them. Single Offer : Every landing page is created to convey the features of your product and services to your visitor. One of the major differences as has already mentioned is that every landing page is for a specific purpose and intended for a specific set of audiences. So it is very important to be very clear about the offers your landing page is conveying and to not clutter your content presentation with multiple offers. As per the latest analysis conversion rates with multiple offers decreases by 266%. This is a huge number and can in no way be ignored. Landing pages for the right targeted audiences: The goal of every landing page is to impress your potential customers and try to deliver exactly what they are looking for. Always be open to showcase your products and services to the right audiences as that will help you get better conversions. Hitting the right audiences is the key for any marketing effort but one has to provide the right content as well. It is useless to serve an audience something which they are not interested in or are not looking out for. Hence the primary focus of any landing page should always be your audience. A good landing page conversion rate is anything above 26% and it certainly depends on the value your landing page serves. Landing page forms should be mobile-friendly: It should not be a surprise with the recent statistics that mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020 mobile devices generated 50.81 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. From the above stats, it’s quite obvious that the websites and most importantly landing pages should be responsive to mobile devices. Many times if you have noticed that when a website or a landing page is viewed via a mobile device the visitor finds it difficult to locate a form. Mobile ads are effective because it appeals to users who are eager to buy or enquire instantly. Easily accessible forms make it easy for visitors to send an inquiry instantaneously. Finding the form on your landing page and filling in information has to be made as effortless as possible. Headlines and attractive images or videos: Your headline speaks everything about what your landing page is trying to sell or convey. Have a headline that speaks about the offer or selling proposition clearly to your audience. Visualization of your product or service goes a long way in selling your business and hence your message should always be supported with visually appealing videos or images. All your media content will only try to excite your visitors

5 Awesome Social Media Tips for 2021

Social Media audiences keep growing by leaps and bounds and there has never been a better platform than this ever before. Hence as every year sees a change in algorithms we need to understand it and hence have come up with specific social media tips for 2021 that will work. With more than 3.8 Billion active social media users it has today become the most essential for every company to invest in it for better brand outreach. Every social media user at any given point of time interacts with brands and hence with an effective social media strategy one can secure a very profitable revenue conversion. It is not on how much you provide but the trick is to reach the desired audience who are required to consume your products and services. Thought Social Media is here to stay for long it keeps evolving with algorithm changes and updates. Hence it would be best to keep yourself abreast with the latest updates. If you are that one social media strategist who loves to implement newer methods and strategies for clients then I bet you need to keep reading. Wonder what 2021 will look like then here are some of the core social media tips for 2021 that can help you make social media glue audiences to specific brands for your clients. HAVE CLEAR CUT GOALS & OBJECTIVES: Goals, Goals, and Goals. Yes, the mantra for any successful business or project is to set clear and definite goals. Let it be small, temporary goals or an ultimate final goal for your project, Goals should always be a starting point for any discussion. A team with goals in mind functions much better. It is extremely easy to set goals in Digital Marketing as everything is measurable. There are apt tools and methods to keep track of every single action on a website and social media platforms. Metrics and values play a key role in measuring your strategies. Have attainable goals for social media marketing like for example attaining 2000 likes and followers on your Facebook Business Page. Setting goals of getting a 10% conversion rate or generating 20 Leads for a Facebook Conversion Ad campaign or even attaining top rankings for keywords in SERPs are all achievable goals. Your team should be aware of what they need to work towards only then strategies get converted into valuable returns. ALWAYS KNOW YOUR AUDIENCE WELL: Connecting with an audience is the most essentials element and hence forms a core Social Media tips for 2021. But you can’t just connect with any audience. Not all will be interested in the service or products that you offer. It is pertinent that you create an audience persona that you wish to connect with based on the needs, tastes, and likes. After all, you need to converse with people that are wanting to listen to you. Be a part of all possible conversations with your target people by way of questionnaires, polls, forum platforms. The more you get to know about pain points and issues people face the better you will understand what to offer them. Once you have got the pulse of the requirements and issues people face then you can be a solution provider. This essentially means you will be better positioned to sell your product or service that will fetch higher conversions. A WELL CRAFTED CONTENT STRATEGY: It has become a norm to mention in every digital marketing article that “Content is the King”. Content is the pulse for any social media platform and hence it is the most essential part of any Social Media Strategy. So are you struggling to create new and fresh content. Does similar content work on all social media platforms. Well, the answer to this is no. Every social media platform caters to a specific kind and format of information. As a Social Media Strategist, it is necessary to evaluate each social media platform and create content that best suits it. For example, Facebook is a widely used platform, and any format whether it is text, video, or image goes well with the audience. The same cannot be said about Instagram as it is a visual platform. Here the best would be to use content that is of image or video formats. LinkedIn is a professional Network that best suits B2B audiences and a very unique content strategy has to be worked out to approach a more distinct and professional set of audiences. CREATE STUNNING IMAGES & CREATIVES: As in the previous point, we did mention that content is the king and it goes for both texts as well as images. You must create mind-blowing creatives and images for your social media platforms. The use of mobile smartphones has grown so much that it is hard to ignore the pertinent problem of user relationship for your content. We hardly spend time looking at a single post or content as within a span of a few seconds tend to scroll on. In such scenarios, we have to conceive content with visually appealing and attractive images and concepts that will keep the audience engaged for a longer time. Remember the greater time our audience spends on our content increases the chances of higher conversions. Having said that, you need not be a hardcore graphic designer to create good visual content. There are a lot of free tools online that give you all the needed tools and elements to design good visual social media content. One of the best tools that facilitate anyone to create good creatives is Canva Basic version that is free to use. If you still want to do much more then they have a more feature-rich Canva Pro version that gives 420,000+ free templates with new designs daily and 75+ million premium stock photos, videos, audio, and graphics free-to-use with 100GB of cloud storage. DO NOT LOOK JUST LIKE A SALESMAN: Ok, so this is one very important tip that needs to be understood as it can be

Google PPC Online Advertising and its 5 Powerful benefits

Google PPC Online advertising is today an essential element of marketing that has prompted businesses to increase their budget allocations towards it. The Internet has evolved into a large and reliable platform of various channels to source endless customers for businesses. It has given a chance for everyone to participate and tap through its power of connecting the world. We can reach and communicate to a wide range of audiences spread across geographical boundaries and ethnicities most economically. The advantage of being able to reach a targeted audience has made online advertising a must-have for many businesses. Search Advertising or Google PPC Online Advertising which can be also described as a part of Search Engine Marketing is more of a contextual and behavioural method of advertising as it focusses on a target audience and their interest. It allows marketers to advertise products & services to the right audience at the right time. To quickly elaborate, contextual advertising is a form of targeted advertising that appears on the website and other media devices. Such advertisements are selected and served by automated systems focussing more on the identity of the user and the content displayed. While contextual advertising focuses more on the content of the webpages, behavioural targeting involves more in monitoring the behavior of the online user. Some of the characteristics that correlate to the behavior data set are customer age, gender, location, occupation, and income. Hence behavioural data can be used for online market segmentation. What is Google PPC Online Advertising? Pay-Per-Click (PPC) is a very lucrative advertising model today that enables marketers to place advertisements on various ad platforms, and in return will pay the host for every ad clicked. The primary goal is to make the person viewing the advertisement to click through to the advertiser’s website, app or landing page. Every such click will lead to a valuable action that can be either reading content on the webpage, purchasing a product or subscribing to an app. Here are five powerful benefits of using PPC Highly measurable & trackable: One of the major benefits of PPC advertising is that it is highly measurable and trackable with different metrics. Google Analytics can be used to analyse the performance of multiple metrics as impressions, clicks, and conversions. One can compare Google PPC Online advertising with traditional advertising and can easily conclude that traditional marketing channels do not give a clear performance indicator. In PPC traffic one can track and evaluate websites or dedicated landing pages for conversions to see if you have achieved goals for the money spend. Control your budgets: One of the best features of PPC advertising is that everything is under your control. Complete flexibility is provided to make any number of edits to your running ads and test which delivers the best results. Setting your ad budget and bids as well as choose what you are willing to spend on along with keywords placements for targeted audience are the many other features. Target your audience: The biggest benefit of PPC advertising is to be able to reach your desired new audiences and target those that have already visited your brand. Marketers can take a multi-layered approach by targeting the desired keywords via text as well as display ads. We can also re-market based on the customer’s past behavioural patterns and focus on granular audiences based on demographics. Quality marketing Datasets: Data is a gold mine today and it is not just about running your advertisements on Google platforms. The value of data that these advertisements collect goes way beyond just the PPC performances and deliverances. Each advertisement published on the platforms collects various metrics of consumer information that form a good valuable data set. Impressions, click and conversions for every single keyword can be later used to take strategic measures in improving your SEO deployments and content marketing efforts. Multiple Marketing goals: It is a constant effort from the marketing department to achieve its goals by using multiple channels. This is one of the reasons why PPC advertising has become so compelling for business. PPC today has the ability to support various sales funnel in the most effective way of achieving goals such as brand exposure, hot lead submissions or eve E-commerce sales. Final thoughts: It is not a good practice to completely forget the traditional ways of advertising and marketing but having said that in today’s era one would be dumb if PPC advertising is not considered. PPC advertising is proving to be the most reliable means of earning profits for many e-commerce businesses investing to seek quality traffic and conversion. As everything is under your control it is definitely a thing to be tested and tried out.

7 essential tips for successful social media management

In today’s growing online presence and the evolution of business breaking away from the conventional methods to online platforms as E-Commerce its imperative that one has to know how to Cultivate a Wealthy Social Media Management strategy. Social media marketing services is one of the most rapidly growing careers and also preferences for many industries as part of their marketing efforts to push their products or services to the end users. You may notice that many people use social media for business purposes today irrespective of their product or services or also how small or big their operations are. From a business page on Facebook or Instagram showcasing their products and business culture these companies pop up ads or sponsored content pushing and generating requirement and needs in the minds of the probable customers. Social Media not just helps in generating customers but also enables a fast response to questions which leads to higher customer satisfaction. With excellent customer interaction and sales, social media plays a vital role in your business’ online presence and visibility. Hence it goes without saying that all brands should make use of these social channels to develop a relationship with their customer thereby making your customer feel that they are cared for and genuinely enquired upon. After setting up a social media account, it’s equally important to plan for a social media management for your business. Here are some of the tips for social media management that will help in saving time and increase engagement with your audience. Focus on quality Your posts should add unique value or it should possess an exceptional quality as they may go unnoticed. Think content in such a way that it always remains popular or humor that attracts your target audience. Share the worthy content as being passed on to friends and colleagues. It does not matter how many times you are sharing content. For each day, you may post from relevant websites, a piece of original content from your blog and one product promotion. Find your brand’s voice A key point in managing social media is to stay consistent. The consistency of online voice and presence enables your audience to get trust and credibility. Run in the direction that you want to go and make sure the flow of posts that fits your brand voice. Get yourself organised Select the best social media management tool which helps you to monitor all your social networks from one place. Using this tool, you can integrate the most popular networks such as Facebook, Twitter, Google+ and LinkedIn along with well-known application such as YouTube and Instagram to your dashboard. Management tool is not only used for cross-network post but you can also monitor all of the messaging in one place. Schedule posts in advance Event posts, campaign posts, blog promotion, holiday promotion, festival wishes, and webinar promotions are already set in advance so that you have nothing to lose them. It allows you with more time to interact with people who like, share or reply to your posts. Use scheduling tools The important part of utilising the scheduling tools is their ability to auto-schedule posts when your account has high engagement. It takes a specific amount of brain power to pick times for posting and this will be a great help for you. Guide people to your business website While planning your content, make sure that your goals like increasing website traffic in mind. Place links within your content for the context and what it matters. You can even link videos on YouTube or images back to your website. Everyday dedicate 10 minutes to manage your social media In order to evaluate your success in social media effectively, spend even just 10 minutes to sending out content, engaging, monitoring conversations. These 10 minutes can improve your online reputation of social media presence much better. Final Thoughts: To manage your social media discuss the roles that you will play in detail and combine these pieces to know that all of your objectives are taking the business in the right direction and generating maximum possible engagements as well as reaching the masses.

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