During an initial discussion session with the Meditalk Team we were clear with the concept and the products the company dealt with. Hence putting together a brand logo was easier than thought as there already was an existing brand functioning in the UAE.

The real challenge was when a specific input had been learned, that to depict the company logo as an entity in Canada. With a couple of insights from the Director of the company and bringing in, a few design concepts thought we put together the maple leaf which is the characteristic leaf of the maple tree and is the most widely recognized national symbol of Canada.