Social Media audiences keep growing by leaps and bounds and there has never been a better platform than this ever before. Hence as every year sees a change in algorithms we need to understand it and hence have come up with specific social media tips for 2021 that will work.
With more than 3.8 Billion active social media users it has today become the most essential for every company to invest in it for better brand outreach. Every social media user at any given point of time interacts with brands and hence with an effective social media strategy one can secure a very profitable revenue conversion.
It is not on how much you provide but the trick is to reach the desired audience who are required to consume your products and services.
Thought Social Media is here to stay for long it keeps evolving with algorithm changes and updates. Hence it would be best to keep yourself abreast with the latest updates.
If you are that one social media strategist who loves to implement newer methods and strategies for clients then I bet you need to keep reading.
Wonder what 2021 will look like then here are some of the core social media tips for 2021 that can help you make social media glue audiences to specific brands for your clients.
HAVE CLEAR CUT GOALS & OBJECTIVES:
Goals, Goals, and Goals. Yes, the mantra for any successful business or project is to set clear and definite goals.
Let it be small, temporary goals or an ultimate final goal for your project, Goals should always be a starting point for any discussion. A team with goals in mind functions much better.
It is extremely easy to set goals in Digital Marketing as everything is measurable. There are apt tools and methods to keep track of every single action on a website and social media platforms.
Metrics and values play a key role in measuring your strategies. Have attainable goals for social media marketing like for example attaining 2000 likes and followers on your Facebook Business Page.
Setting goals of getting a 10% conversion rate or generating 20 Leads for a Facebook Conversion Ad campaign or even attaining top rankings for keywords in SERPs are all achievable goals. Your team should be aware of what they need to work towards only then strategies get converted into valuable returns.
ALWAYS KNOW YOUR AUDIENCE WELL:
Connecting with an audience is the most essentials element and hence forms a core Social Media tips for 2021. But you can’t just connect with any audience. Not all will be interested in the service or products that you offer.
It is pertinent that you create an audience persona that you wish to connect with based on the needs, tastes, and likes. After all, you need to converse with people that are wanting to listen to you.
Be a part of all possible conversations with your target people by way of questionnaires, polls, forum platforms. The more you get to know about pain points and issues people face the better you will understand what to offer them.
Once you have got the pulse of the requirements and issues people face then you can be a solution provider. This essentially means you will be better positioned to sell your product or service that will fetch higher conversions.
A WELL CRAFTED CONTENT STRATEGY:
It has become a norm to mention in every digital marketing article that “Content is the King”. Content is the pulse for any social media platform and hence it is the most essential part of any Social Media Strategy.
So are you struggling to create new and fresh content. Does similar content work on all social media platforms. Well, the answer to this is no. Every social media platform caters to a specific kind and format of information.
As a Social Media Strategist, it is necessary to evaluate each social media platform and create content that best suits it. 
The same cannot be said about Instagram as it is a visual platform. Here the best would be to use content that is of image or video formats.
LinkedIn is a professional Network that best suits B2B audiences and a very unique content strategy has to be worked out to approach a more distinct and professional set of audiences.
CREATE STUNNING IMAGES & CREATIVES:
As in the previous point, we did mention that content is the king and it goes for both texts as well as images. You must create mind-blowing creatives and images for your social media platforms.
The use of mobile smartphones has grown so much that it is hard to ignore the pertinent problem of user relationship for your content.
We hardly spend time looking at a single post or content as within a span of a few seconds tend to scroll on. In such scenarios, we have to conceive content with visually appealing and attractive images and concepts that will keep the audience engaged for a longer time.
Remember the greater time our audience spends on our content increases the chances of higher conversions.
Having said that, you need not be a hardcore graphic designer to create good visual content. There are a lot of free tools online that give you all the needed tools and elements to design good visual social media content.
One of the best tools that facilitate anyone to create good creatives is Canva Basic version that is free to use. If you still want to do much more then they have a more feature-rich Canva Pro version that gives 420,000+ free templates with new designs daily and 75+ million premium stock photos, videos, audio, and graphics free-to-use with 100GB of cloud storage.
DO NOT LOOK JUST LIKE A SALESMAN:
Ok, so this is one very important tip that needs to be understood as it can be very difficult for any social media marketer to abstain from being one.
As we marketers are here to ultimately sell products and services for our clients. But we always tend to forget that just creating leads should not be our only intention. Shed the feeling of being a salesman and create a perspective of that of a problem solver for your audience.
Customers are smart enough to understand when we try to push our perspectives to ultimately gain them to be our lead. Rather try to understand user problems, issues and trying to be helpful in a way to address these issues and solve the problem.
Audiences want to establish real connections and relationships with you. That’s the secret sauce to getting your audience or customers to trust you.
FINAL THOUGHTS:
Social Media is all about connecting with people and conversing with them.
It’s all about being able to be in the same room as your audience and trying to understand the real pain points, issues, and requirements. The only way to generate leads is to understand these requirements and provide the apt solutions in the form of products and services that you are trying to sell.
Follow these simple 5 tips as I have elaborated and you should reap the benefits of Social Media Marketing in no time.